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International Culture

C/P/345. Examination of the rebranding of Britain: success or failure?

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper discusses the way in which Britain has tried to rebrand the image that other countries have of the UK. The paper aims to assess whether this rebranding is due to reasons of pride, or shame because of its past involvement in other countries. The concept of Cool Britannia is discussed as a way to change the image from Cruel Britannia, and the paper assesses whether this concept has proved to be a failure or not. Inter cultural communications and rebranding are both examined in reference to Britain.

 

KEYWORDS: Britain, rebranding, UK, pride, shame, Cool Britannia, Cruel Britannia, Inter cultural communications,

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