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International Culture

C/B/3829. Cultural aspects of cross-border alliance between Nissan and Renault

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper addresses cultural issues of international business using a case study of the cross-border alliance between the Japanese motor company Nissan and the French motor company Renault. Strategies of the companies’ leadership are discussed along the lines of Hofstede’s theory of cultural dimensions arguing whether cultural differences can be overcome through the right management, communication, teamwork and leadership.

 

KEYWORDS: Cultural dimensions, cross-border alliance, Nissan and Renault, international business,

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Other Papers On: International Business
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cultural culture business international cross management differences national hr study india uk marketing importance hofstede dissertation cultures communication discuss environment impact china global chinese factors organisations hrm comparative japan managing intercultural implications organisational theories manager examination usa context issues role multicultural russia indian development leadership change strategy france values evaluation managers evaluate japanese power dimensions practices diversity theory world specific setting model female critically comparison dimension people aspects modern approach distance knowledge inter east asia styles research proposal multinational corporations application intelligence british fc review methods approaches malaysian weaknesses affected effect real organisation verbal political negotiation firms relations awareness potential operating expansion c philippines markets literature developing effects risks strategic joint manage organization extent american practice consider process adjustment strengths shock western employees football etiquette economic mnc influence eastern students dancom asian brazil teams hungarian conflict performance challenges framework involvement globalization products middle aes nigeria difficulties boundaries services survive choosing industries cq benefit gender airbus applicable austria nonverbal renault nero nissan caff doing individualistic communicating franklin construction mix community greece taste collectivist interaction liautaud carry scores europe venture dietary pattern haier family coming anticipation singapore apple ipad bulgaria winch arguments team understanding concerning local adapt ceo suggestions objects bernard outline relation employee enhancing ihrm exporting adopt governance corporate presentation notes difference companies iran commitment models success pre assessing departure britain expatriate training bribery re ag saudi portfolio experience arabian russian daimler failure australian rebranding puck resource advert mcdonalds egyptian human reward hungary living self reference kittler attempting segment sub wright criterion marketer personal reflection answers trompenaars nemawashi geert hosfstede based financial critique relationship strategies zimbardo alliance assessed time border inventory perception mnes secured technology brazilian mexico hotel society social globalisation kenya mobile objectives methodology foothold amongst looking develop hold region african forward efforts foreign towards attitudes design interpretation frameworks theoretical principles stereotyped relevance launch product decisions macro brands argument anti insight analyze intra transformed changes desire punctuality reflects realities affect israel day expatriates environments appraise alleviate recommend selected initiatives changing reasons commercial perspective shops transferability danc establishing material applying project unitary coalescing globalising field concepts fundamentally analysing believe flawed danish relevant drawing firm manifesting themselves company cream ice initiative harmonising european coffee eurobank shaping assessment starbucks view holden soderberg comparing communications adaptation overcoming women advice operations symbols religious wearing ban student exchange academic analyse programs workplace diverse background reflect west motivation factor culturally advantages dutch using views danes russians giving ventures decision planning understand help roots contractual alliances anglo pitfalls indicate saxon transfer equity learning replication truly emergence systems shaped account taking backgrounds negotiating entrepreneurs tips partners sense enter examples dilute internet countries usefulness danone measured limitations market impose assess tayeb analytical terms existing witnessing style influences holistic contrast consistent opt businesses borders employ compare mne techniques ethics
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