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International Culture

C/B/2194. Implications of Cultural Differences for International Business Management

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the diversity of international culture reviewing Hofstede’s theory of cultural dimensions, and comparing Asian and Western culture along the lines of collectivism vs. individualism, uncertainty avoidance, power distance, long term orientation, masculinity vs. femininity, etc. Issues of cross cultural management are addressed discussing the strategies of dominance, accommodation, compromise, avoidance and synergy of cultures. Business problems caused by cultural differences are outlined, the importance of employee training in cultural awareness is highlighted.

 

KEYWORDS: International Culture, Hofstede, HRM, cross-cultural awareness,

 
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