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International Business

E/B/135. McDonald’s strategies in India

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper reports on the international management strategies used by McDonalds to enter the Indian market. An overview of the company’s background is presented, their SWOT analysis is performed, the multi-domestic approach is described with relation to products, pricing, etc.

 

KEYWORDS: McDonalds, SWOT, India,

 
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