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C/M/951. International marketing strategy of Samsung Electronics

WORDS:
3300
DATE:
2008
PRICE:
39.99 GBP

The paper reports on the performance of Samsung Electronics providing the company's details, and describing their strategy and the policy of expansion to the Middle East and Africa. International marketing mix 4Ps - 7Ps model is used in the analysis, references are made to the marketing theory.

 

KEYWORDS: Samsung Electronics, Middle East, Diversification, Marketing Mix, 4Ps, 7Ps,

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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it. Stephen