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C/B/4380. Role of national culture in market orientation and international business performance: annotated bibliography

WORDS:
1950
DATE:
2012
PRICE:
19.99 GBP

The paper provides an annotated bibliography on the links between culture, market orientation and business performance, the expression of personality within a bilingual context, the role of the media in ethnic identity, the effects of national culture on foreign markets’ entry, the influence of cross-cultural differences on business, etc.

 

KEYWORDS: national culture, market orientation, international business performance, annotated bibliography,

 
Other Papers On: International Business