Browse our collection of papers in
International Business
C/B/3644. Entry of Wal-Mart to Russian market
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the possibility for Wal-Mart to enter the Russian market providing a situational analysis of the company and their international business along the lines of the SWOT model. Porter’s five forces analysis is conducted of the food and non food retail sector, PESTEL analysis of the Russian market is performed. Theory of internalisation is reviewed discussing frameworks used to assess the readiness of the company to internationalise their business. Conclusions are made about the interest towards Wal-Mart in Russia. Recommendations to Wal-Mart management are suggested along the lines of the marketing mix model.
KEYWORDS: Wal-Mart, Russian market entry, SWOT, Porter’s five forces, PESTLE, marketing mix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
GET OUR GooGLE TOOLBAR BUTTON
WHAT OTHERS HAVE SAID
It's wonderful service, thank you very much!Wang














