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C/B/3371. International business in Thailand. Case study the Burger Company
- WORDS:
- 3600
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper aims to discuss how a company should enter a developing nation. Thailand is used as an example, and the paper uses the fictitious UK company, the Burger Company as case study. The paper begins by providing the background to the company and to international business. This is followed with an examination of the national business system and cultural conditions in Thailand. The patterns and trends of trade between the UK and Thailand are discussed, and the paper assesses foreign direct investment and strategic alliances. Conclusions are made regarding the best options for the Burger Company.
KEYWORDS: Developing nation, Thailand, The Burger Company, international business, national business system, cultural conditions, trade, foreign direct investment, strategic alliances,
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