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C/B/2470. International business and national culture: case study of China and India

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

The paper examines the attractiveness of emerging markets in India and China for MNEs providing an overview of the international business growth, presenting the country profiles of India and China, and analysing their national culture within Hofstede’s framework of cultural dimensions.

 

KEYWORDS: International Business, National Culture, India, China, emerging markets, Hofstede,

 
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