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C/B/2469. Many MNEs have secured a foothold in China and India, and many more are looking to develop business relations there. Why does this region of the world hold such interests for international business environment?

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

The paper examines the attractiveness of emerging markets in India and China for MNEs providing an overview of the international business growth, presenting the country profiles of India and China, and analysing their national culture within Hofstede’s framework of cultural dimensions.

 

KEYWORDS: International Business, National Culture, India, China, emerging markets, Hofstede,

 
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