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C/B/2442. Wal-Mart in German market

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper presents a case study of Wal-Mart’s adaptation to the German market environment addressing the challenges of their transition from the American-style to the German style of operations. The factors affecting the transformation are examined including socio-cultural, demographic, political and economic factors, the size and the competition of the market, etc. SWOT and marketing analysis of Wal-Mart Germany is conducted.

 

KEYWORDS: Wal-Mart Germany, SWOT,

 
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