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C/B/2311. Starbucks' expansion to India and strategic analysis

WORDS:
6500
DATE:
2010
PRICE:
69.99 GBP

The paper looks at the Starbucks’ diversification strategy and capabilities focusing on their penetration to the Indian market. SWOT analysis of company’s international expansion is conducted, Starbucks’ strategic challenges and distinctive competences are identified, the keys to Starbucks’ success in India are highlighted discussing their products, entry mode, internal and external environment. The models of PEST and Porter’s Five Forces are used in the analysis. Strategic alternatives and recommendations about the niche focus strategy are suggested.

 

KEYWORDS: Starbucks, expansion to India, strategic analysis, SWOT, PEST, Porter’s Five Forces,

 
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