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C/B/2198. Cross-Cultural Management in Airbus

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the cross-cultural aspects of Airbus evolution and development as a joint venture among key European countries. Definitions of culture are reviewed with the focus on Hofstede’s theory of cultural dimensions. Cross-cultural challenges of Airbus strategic partnership are discussed outlining key learning points related to effective communication between the value chain clusters distributed across national boundaries.

 

KEYWORDS: Airbus, cross-cultural management,

 
Other Papers On: Airbus
Other Papers On: International Business