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International Business

C/B/1553. Linking Marketing Challenge with Marketing Entry Modes

WORDS:
700
DATE:
2009
PRICE:
9.99 GBP

The paper examines the most appropriate market entry modes that could be used to resolve international marketing challenges, such as differences in political and legal systems, customers, culture, technology, and distribution networks.

 

KEYWORDS: International business, market entry modes, joint venture, strategic alliance,

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Other Papers On: Foreign Market Entry
Other Papers On: International Business

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