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International Business in Japan
S/B/236. London Pride premium ale: entering Japanese market
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the entry of London Pride premium ale into the Japanese market providing basic information about the country, outlining the measures taken by the Japanese government to promote foreign direct investment (FDI), conducting analysis of beer demand and supply in Japan, describing the market entry strategy for London Pride, identifying the best ways of adapting the company's product and services to the Japanese culture, and suggesting recommendations about the market entry.
KEYWORDS: London Pride, beer, ale, Japanese market, entry,
Other Papers On: International Business in Japan
Other Papers On: Foreign Market Entry
Other Papers On: Fuller, Smith and Turner Plc
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
Thanks for your fabulous service. I have received the paper.Rebecca
