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International Business in Japan

P/B/828. Japanese investment in Europe

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on Japanese multinationals? investments in Europe focusing on the electronics and automotive markets. Literature is reviewed on the theory of internationalisation, Japanese production process, etc. The differences between Japanese and European management styles, industry structures, operational practices, etc. are analysed highlighting the advantages of Japanese manufacturers over European manufacturers.

 

KEYWORDS: Japanese, Europe, electronics, internationalisation,

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Thanks for your fabulous service. I have received the paper. Rebecca