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International Business in Japan

C/B/2221. Wal-Mart's expansion to Japan

WORDS:
1650
DATE:
2010
PRICE:
19.99 GBP

The paper presents a case of Wal-Mart's international expansion to the Japanese retail market providing background information about the company, analysing their internationalization strategy, assessing Wal-Mart' joint venture strategy for entering the Japanese market, and addressing cultural peculiarities of the Japanese consumer behaviour.

 

KEYWORDS: Wal-Mart Japan, International Business, joint venture, Japanese consumer behaviour,

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