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S/B/466. Compare and contrast the possible general business practices and specific HRM policies that the Holiday Inn might need to adopt in order successfully to set up a new subsidiary operation in Hungary and the mainland Chinese market

WORDS:
2100
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the challenges of a foreign market entry reviewing Hofstede's theory of cultural dimensions and discussing specific cultural features of China and Hungary relevant to the business sphere. Recommendations are suggested about the expansion of Holiday Inn into the studied countries.

 

KEYWORDS: compare, contrast, business, practices, specific, hrm, policies, holiday, inn, adopt, successfully, set, subsidiary, operation, hungary, mainland, chinese, market,

 
Other Papers On: International Business
Other Papers On: Holiday Inn Hotel