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International Business in China

S/B/213. Proposal. Doing Business in China: European cosmetics in a diverse market

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper offers a research proposal into the expansion of the European cosmetic companies to the Chinese market presenting an overview of the cosmetic industry and focusing on the strategy of LVMH (Louis Vuitton Moet Henessey) brand in entering China. The methods of the research are discussed, difficulties in obtaining research data are identified.

 

KEYWORDS: Proposal, cosmetics, expansion, China, Louis Vuitton, LVMH,

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Other Papers On: International Business in China
Other Papers On: Moet Hennessy Louis Vuitton (LVMH)
Other Papers On: International Business Dissertations

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