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International Business in China

C/M/1657. Analysis of Marks and Spencer's Chinese market and new product

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper focuses on Marks and Spencer and their market position. Special attention is paid to the company’s current strategies regarding global management, in view of their entry into the Chinese market. The paper evaluates the company’s new products, new markets and product portfolio, explaining the company’s interest in the Chinese market. The paper suggests a marketing plan for the company, referring to possible cultural implications of the launch of their new service, the credit card.

 

KEYWORDS: Marks and Spencer, strategies, global management, Chinese market, marketing plan, cultural implications,

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Other Papers On: Global Marketing
Other Papers On: International Business in China
Other Papers On: Marks and Spencer

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