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C/M/1649. Impact of Culture and Social Environment on International Marketing in China

WORDS:
1850
DATE:
2010
PRICE:
19.99 GBP

The paper addresses the debate on the role of standardisation and localisation in international marketing analysing the features of the Chinese culture along the lines of Hofstede’s and PESTLE models, and making conclusions about effective approaches to marketing products in China.

 

KEYWORDS: Chinese culture, International Marketing in China, PESTLE, Hofstede,

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Other Papers On: International Marketing
Other Papers On: International Culture
Other Papers On: International Business in China
Other Papers On: PEST Analysis

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