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International Business in China

C/B/4221. Expansion of Eon Energy UK to Chinese renewable energy market

WORDS:
2200
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the expansion of the renewable energy company Eon Energy UK (part of the global Eon Group) to China. An overview of the company is presented, their SWOT, PEST and Porter’s Five Forces analysis is conducted, the options of the Chinese market entry are examined, recommendations are suggested about Eon’s strategy in China.

 

KEYWORDS: Eon Energy UK, Chinese market, renewable energy, SWOT, PEST, Porter’s Five Forces,

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Other Papers On: Strategic Analysis
Other Papers On: Eon
Other Papers On: Foreign Market Entry
Other Papers On: International Business in China

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