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International Business in China

C/B/2236. Avon's entry to China: analysis of entry strategy and political risks

WORDS:
2035
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the risks of Avon's entry to China discussing their market entry strategy through the international joint ventures (IJV), the use of protectionism, and the types of political risk faced by Avon in China. Opportunities for Avon to defend their Chinese investments are argued.

 

KEYWORDS: Avon, political risk, international business, international joint venture, IJV, China,

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Thanks for your fabulous service. I have received the paper. Rebecca