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International Business in China

C/B/2117. Expansion of Bebo to China: analysis of socio cultural environment

WORDS:
2350
DATE:
2010
PRICE:
29.99 GBP

The paper addresses the challenges of international marketing conducting a case study of potential market opportunities in China for the UK web-based social networking site (SNS) Bebo. The company’s background is described, an overview of the Chinese SNS market is presented, socio-cultural differences between Chinese and Western environment are discussed, a mode for Bebo’s market entry is suggested.

 

KEYWORDS: International marketing, Bebo China, social networking site, SNS, market entry,

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