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International Business in China

C/B/2116. Analysis of Chinese Target Market Environment for Sainsbury's

WORDS:
2400
DATE:
2010
PRICE:
29.99 GBP

The paper examines the features of China as a potential market for Sainsbury’s, the UK leading grocery retailer. Analysis of the company is conducted using the SWOT model, PESTEL analysis of the Chinese market is performed, the cultural features of the country are described using Hofstede’s model. Recommendations are suggested about the best target market and the ways of meeting Chinese customer demands.

 

KEYWORDS: Sainsbury’s China, Target Market, SWOT, PESTLE, Hofstede, cultural differences,

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Other Papers On: International Business in China
Other Papers On: International Marketing
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