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International Business in China

C/B/1814. Expansion of Apple's iPhone into Chinese market

WORDS:
3700
DATE:
2009
PRICE:
39.99 GBP

The paper addresses the issues surrounding the launch of Apple’s innovative mobile handset iPhone in China describing Apple’s background, considering the appropriate mode of the Chinese market entry, describing the features and history of iPhone, outlining the types of internationalisation, and suggesting an international licensing agreement as a low cost and low risk market entry mode. PESTLE and Porter’s Five Forces analysis of China is conducted, an action plan for the launch is developed.

 

KEYWORDS: China, Apple, iPhone, market entry mode, internationalisation, PESTEL, Porter’s Five Forces,

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Other Papers On: Apple Computer Inc
Other Papers On: International Business in China
Other Papers On: Foreign Market Entry
Other Papers On: Strategic Analysis

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