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C/B/1782. Dissertation. Carrefour and Wal-Mart in China

WORDS:
14700
DATE:
2009
PRICE:
149.99 GBP

The dissertation compares the performance of Carrefour and Wal-mart in the food and non-food retail sector in China investigating the reasons for the difference in their performance indices. The review of literature touches on the history of supermarket development, the strategies of foreign markets’ entry, the issues of internationalisation in the retail industry, the retail features in China, the competition within the Chinese retail sector, etc. The methods of the research include the analysis of the primary data obtained from interviews with Chinese consumers. Recommendations are suggested to the Carrefour management about the best strategies to maintain their top position in the retail sector.

 

KEYWORDS: Dissertation, Retail sector, Carrefour, Wal-mart, China, supermarket,

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