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International Business in China

C/B/1671. Expansion of National Australia Bank to China

WORDS:
3600
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the prospective expansion of National Australia Bank to China presenting the details of the bank and an overview of the Chinese economy. The expected profit on investment is examined on the basis of financial analysis and external analysis within the frameworks of PESTEL, Porter’s Five Forces and SWOT models. Suggestions are made regarding the publicity of the financial products offered by the bank in the Chinese market.

 

KEYWORDS: National Australia Bank, China, investment, PESTEL, Porter’s Five Forces, SWOT, financial analysis,

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Other Papers On: National Australia Bank
Other Papers On: International Business in China
Other Papers On: Investment Appraisals
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