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International Business in China

C/B/1643. Proposal. How can Body Shop enter Chinese market?

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper is a research proposal to investigate perception, attitude and behaviour of Chinese female customers towards Body Shop and develop marketing and branding strategies that can be used by marketers of Body Shop to enter and gain success in the Chinese cosmetic market. Literature is reviewed on the strategies of international retailers, the theory of consumer behaviour, brand management, etc. The methods of the research include primary data to be obtained from a questionnaire survey. Ethical considerations and limitations of the research are outlined

 

KEYWORDS: Proposal, Body Shop, Chinese cosmetic market, brand, marketing strategies, consumer behaviour,

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Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later. Nigel