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International Business in China

C/B/1022. Impact of External Factors on Organisations competing in Global Markets: case study of China

WORDS:
4200
DATE:
2008
PRICE:
49.99 GBP

The paper examines the factors influencing international business using a case study of Chinese markets' entry. The profile of the People's Republic of China is presented, the implications of globalisation are outlined, Root, PESTEL and SWOT analysis of the Chinese environment is conducted, strategies for entering Chinese markets are discussed assessing the involved risks and benefits, and outlining the steps for market assessment.

 

KEYWORDS: Chinese market, Root analysis, PESTEL, SWOT, market entry strategy,

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Other Papers On: Foreign Market Entry
Other Papers On: International Business in China

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