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S/M/81. IN THE MIST OF GLOBALISATION: CLASSICAL STRATEGIC MANAGEMENT IN THE 21ST CENTURY-IS IT WORKING?

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

This paper looks at how the ground rules of classical strategy, as depicted by Whittington (2001), have changed, if at all, due to the presence of globalisation. Analysis of Sun Tzus and Machiavellis formulation of strategy will be compared to more recent classical theorists with the aim to answer if corporations can successfully use classical strategy in todays competitive environment characterised by globalisation.

 

KEYWORDS: mist, globalisation, classical, strategic, management, st, century-is, working,

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