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Globalisation

P/B/362. Globalisation and consumers preferences

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper argues that in spite of the establishment of the global market offering the same brands around the world, consumers preferences differ across cultures and geographical areas. The subject of universality in tastes is discussed in theoretical and empirical terms showing advantages and disadvantages of globalisation.

 

KEYWORDS: globalisation, consumers, preferences,

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