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Globalisation

C/B/4358. Institutionalist and culturalist approaches to international business

WORDS:
1150
DATE:
2012
PRICE:
19.99 GBP

The paper addresses the challenges of the global corporate culture examining flexible (culturalist) and non-flexible (institutionalist) approaches to multi-cultural environments of overseas markets. The combination of the institutionalist and culturalist approaches is considered presenting arguments in favour and against the convergence (‘crossvergence’) hypothesis.

 

KEYWORDS: Institutionalist, culturalist, international business,

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