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Globalisation

C/B/3962. Globalisation of live music events

WORDS:
1550
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the development of live music events as global phenomena discussing the factors behind the globalisation of the music industry, highlighting the importance of brand marketing of live music events, and examining the changes in the technology and consumer market that have changed the nature of the music industry.

 

KEYWORDS: Globalisation, live music events,

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Paper received thanks. I was pleased with the speed of processing the order. James M