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Globalisation

C/B/1790. Globalisation in banking industry: environmental and internal drivers of Barclays Plc

WORDS:
3100
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the drivers of globalisation in the banking industry using Yip’s model and discussing the increasing role of banks’ online services, the benefits of e-banking for the banks including cost reduction, banks’ reach of global markets, etc. Strategic analysis of Barclays is performed using PESTEL and Porter’s Five Forces models, SWOT and Value Chain analysis, defining the bank’s competitors and core competences, and discussing Barclays’ opportunities for operating in the South African market.

 

KEYWORDS: Banking industry, Barclays Plc, globalisation, e-banking, bank nationality, PESTLE, Porter’s Five Forces, SWOT,

 
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