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Franchising
S/B/401. Dissertation. Entrepreneurship Vs Franchising
- WORDS:
- 14500
- DATE:
- 2008
- PRICE:
- 149.99 GBP
The dissertation investigates business entrepreneurship in the UK exploring its present day situation, societal attitudes towards entrepreneurship, and social aspects of entrepreneurial activity including gender, age, education, ethnicity, etc. The review of literature touches on the theory and features of modern entrepreneurship, the evolution of franchising practices, etc. Research methodologies are based on the secondary and primary data obtained through questionnaires, sampling and a case study of the UK landscaping business Urban Planters. Conclusions are made about the current levels and spread of entrepreneurial activity in the UK, limitations of the research are pointed out suggesting recommendations for further research.
KEYWORDS: Dissertation, entrepreneurship, franchising,
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