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Franchising

P/B/531. Theory of franchising and case study of Debenhams expansion to Middle East

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

The paper examines the concept of franchising outlining responsibilities of franchisors and franchisees, reviewing global expansion strategies of multinational organizations, the development of franchise systems, the types of multi-unit franchising, motivations and duality of franchising, etc. The case of Debenhams expansion to the Middle East is studied presenting an overview of their economic and political environment, consumers characteristics, operations in the Middle East market, etc.

 

KEYWORDS: theory, franchising, study, debenhams, expansion, middle, east,

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