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Franchising

P/B/303. Significance of franchising in modern business practices

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

The paper presents an economic analysis of the retail franchise contract seeking to understand why successful franchisors leave rents with franchisees and what is the attractiveness of franchising to the franchisor. Definitions of franchising and franchise contract are given, the relations between franchising and company ownership are outlined on the basis of the research by Martin, Thompson, Brickley & Dark, etc. The paper concludes that franchising has revolutionised world business practices.

 

KEYWORDS: significance, franchising, modern, business, practices,

 
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