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Franchising

E/B/69. Franchising: theories and case study of Subway sandwich chain

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper reviews the theories of franchising examining various aspects of buying a franchise and highlighting its advantages and disadvantages. A case study of Subway, a US sandwich chain, is conducted discussing their franchise programme, success factors of Subway branches outside the USA, etc.

 

KEYWORDS: franchising, theories, study, subway, sandwich, chain,

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