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Franchising

C/T/46. Critical issues in international hospitality industry

WORDS:

2500

DATE:

2007

PRICE:

29.99 GBP

The present paper considers four critical issues in international hospitality industry: distinguishing features of this industry, the impact of demand trends, growth strategies and the role of environmental factors and the advantages and disadvantages of franchising. The paper considers both theoretical and practical issues referring to industry examples. To go into details the paper responds to the following tasks: Analyse the distinguishing characteristics of the international hospitality industry. Discuss the management problems that these present and the way in which such problems might be addressed. Give example. Analyse trends in demand for hospitality and/or tourism services, and discuss ways in which businesses might adapt to such changes. Explain the growth strategies of hospitality and tourism businesses and discuss how these are influenced by external business environments. Support your explanation with examples from relevant industries. Franchising is one way in which the hospitality industry has responded to rapid growth in demand. Analyse the advantages and disadvantages of franchising to the sector using industry examples.

KEYWORDS: Growth strategy, hospitality, franchising,