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Franchising
C/M/291. Franchise Market Plan: Budgens
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The option under the franchising agreement is the unique opportunity for the off-licence retailer to improve quality of service, create positive image and to reach targeted financial results. The audit of effectiveness of franchising cooperation between Budgens and off-licence shop has been undertaken in the light of SWOT analysis, Porters Five Forces and other marketing tools. The final decision regarding potential strategy can be seen as the result of comprehensive consideration of the analyses mentioned above in the light of the theoretical studies and utilisation of analytical business models.
KEYWORDS: franchise, market, plan, budgens,
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