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C/B/2196. Review of article: “Franchise Firm Entry Time Influence on Long-Term Survival: Evaluated Research” by Juste et al

WORDS:
1200
DATE:
2010
PRICE:
19.99 GBP

The paper reviews a research article “Franchise Firm Entry Time Influence on Long-Term Survival” by Juste, Lucia-Palacios and Polo-Redondo addressing the issues of franchising and pioneering strategy, and critically analyzing the literature review, methodology, data collection techniques and the reliability of the research results.

 

KEYWORDS: Review of article, Franchise Firm Entry Time Influence on Long-Term Survival, Juste et al, Franchise, Pioneering,

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