Browse our collection of papers in
Foreign Market Entry
C/M/2496. Triumph Motorcycles: international marketing strategy and entry to India
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the international marketing strategy used by the UK motorcyle and automotive company Triumph Motorcycles. The company’s background and environment are described, their internationalisation objectives are outliend, the screening is conducted of South Korea, China and India as potential markets choosing India as the most attractive market for the entry. Strategic marketing analysis is performend including the geographic and demographic segmentation of the target audience, marfet entry strategies, marketing mix, financial budgeting, etc.
KEYWORDS: Triumph Motorcycles, international marketing, entry to India,
C/B/4366. Entry of US telecommunications company to UAE: strategic analysis
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at the internalisation strategy of an anonymous US telecommunication company who are planning to enter the United Arab Emirates (UAE). The UAE telecommunication industry is analysed using the PESTLE model, the implications of the analysis for the corporate and marketing strategies of the studied company are considered along the lines of consumer behaviour, market segmentation, positioning, targeting and marketing mix.
KEYWORDS: Entry to UAE, US telecommunication company, strategic analysis, PESTLE, marketing mix, internalisation strategy,
C/B/4356. Ben & Jerry's entry to Japan: strategic analysis
- WORDS:
- 1800
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper looks at the prospective entry of the US ice-cream makers Ben & Jerry’s (B&G) to Japan. Analysis of the Japanese market and B&G is conducted using the models of PEST, Porter’s five forces, SWOT and value chain analysis. The company’s tangible and intangible resources are evaluated, recommendations are suggested about their strategic planning.
KEYWORDS: Ben & Jerry’s, entry to Japan, strategic analysis, PEST, Porter’s five forces, SWOT, value chain,
C/B/4285. New market entry: Nando's and the nine step conceptual model
- WORDS:
- 3250
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines Nando’s and their entry into the Indian market using the nine step conceptual model. The relevance of the model to the case study is evaluated, along with the way in which the model can be applied. Business planning processes using the model is discussed before the paper presents the company profile of Nando’s. Each step of the conceptual model is evaluated before conclusions are made.
KEYWORDS: Nando’s, Indian Market, nine step conceptual model, business planning process, new market entry,
C/B/4273. Entry of British Gas to China's renewable energy market
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the expansion of British Gas into China conducting Porter’s Five Forces analysis of the UK renewable energy industry, and suggesting recommendations for British Gas to choose a joint venture as an entry strategy to China.
KEYWORDS: Entry, British Gas, China, renewable energy, joint venture, Porter’s Five Forces,
C/B/4271. Peachy Cheeks' expansion into global market of organic baby products
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines strategic options for the internationalisation of Peachy Cheeks, a manufacturer of baby toiletries and clothes in Singapore. The environment of the company is described, their expansion strategy is analysed considering target countries for the company’s expansions, i.e. Malaysia, the USA, Australia and the UK. Potential entry modes are discussed, recommendations are suggested about Peachy Cheeks’ internationalisation strategy.
KEYWORDS: Peachy Cheeks, Singapore, expansion, organic baby products, internationalisation, entry mode,
C/B/4268. Sherbet Animations' Entry to India
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the plan of the British company Sherbet Animations to enter the Indian market. PESTL and Porter’s Five Forces analysis of the Indian industry is conducted, market entry strategies are examined, recommendations are suggested about the benefits of a joint venture as an entry mode.
KEYWORDS: Sherbet Animations, entry mode, India, PESTL, Porter’s Five Forces,
C/B/4221. Expansion of Eon Energy UK to Chinese renewable energy market
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the expansion of the renewable energy company Eon Energy UK (part of the global Eon Group) to China. An overview of the company is presented, their SWOT, PEST and Porter’s Five Forces analysis is conducted, the options of the Chinese market entry are examined, recommendations are suggested about Eon’s strategy in China.
KEYWORDS: Eon Energy UK, Chinese market, renewable energy, SWOT, PEST, Porter’s Five Forces,
C/B/4193. Proposal. The impact of trade barriers
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This is a proposal for a study on the impact of trade barriers, and aims to focus on developing countries. The aim of the study is detailed, and the proposal presents information on the background and research questions. Data collection methods are detailed, and the paper then provides information on resources and planning. The limitations of the proposed study are detailed, as well as ethical considerations.
KEYWORDS: Proposal, trade barriers, developing countries!,
C/HR/1134. Presentation and report. An examination of employee rights and legal aspects of foreign market investment
- WORDS:
- 750
- ADD-ONS:
- 10 SLIDES
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This presentation and report focuses on international business and answers two questions. The first question is “How should companies conduct themselves when they are forced to close a plant? Why should they respect the moral rights of those workers that are about to lose their jobs’? The second question is “To what extent is it acceptable that companies invest in, or do business with, any country where it is legally permissible?”
KEYWORDS: Presentation, international business, business ethics, legally permissible,
C/B/4136. An examination of market entry strategies for a British company in Brazil
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a report for a fictitious British furniture company (Furnitech) on foreign market penetration. The advantages and risks involved with foreign direct investment in Brazil are assessed, and the implications for Funitech are outlined. The FDI strategy is assessed, as well as correct entry mode they should use. The entry mode approach is assessed, as well as market characteristics. The paper then provides a summary of Furnitech’s strategic model. The paper uses Porter’s Five Forces analysis as well as the Ansoff Matrix to evaluate the competitive environment and penetration strategies.
KEYWORDS: Furnitech, foreign market penetration, FDI, foreign direct investment, Brazil, entry mode, market characteristics, Porter’s Five Forces analysis, Ansoff Matrix,
C/B/4115. Knight Frank's expansion to Turkey: strategic analysis
- WORDS:
- 3450
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper explores the expansion strategy of Knight Frank, a UK residential management organization, to Turkey conducting strategic analysis of the Turkish property industry along the lines of Porter’s five forces, PEST and SWOT models, examining the business model of Knight Frank, considering the expansion of Knight Frank’s to the Turkish market, and discussing possible entry strategies to Turkey.
KEYWORDS: Knight Frank, expansion to Turkey, strategic analysis, Porter’s five forces, PEST, SWOT,
C/B/3983. Strategy of Kellogg in India: critical points and challenges
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the strategy used by Kellogg for their entry to India reporting on the negative aspects of the strategy, identifying challenges faced by Kellogg in the Indian market, and suggesting recommendations about the ways to maintain the market leadership of Kellogg’s brand.
KEYWORDS: Kellogg in India, market entry,
C/B/3835. The hospitality industry and expansion options
- WORDS:
- 1400
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the hospitality industry and aims to examine different types of ownership. The paper identifies the options available for hospitality operators in regards to expansion into different countries. The paper discusses options like franchising, sole ownership, joint ventures, management contracts, strategic alliances, and consortia.
KEYWORDS: Hospitality industry, ownership, expansion, new markets, franchising, sole ownership, joint ventures, management contracts, strategic alliances, consortia.,
C/B/3808. Superior Chocolate: Market Entry to Italy
- WORDS:
- 3450
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the international expansion of Superior Chocolate, a confectionary operating in the UK, USA and Australia. The background of the company is described, their SWOT analysis is conducted, PEST and Porter’s Five Forces analysis of the Italian chocolate and confectionary market is performed, market entry modes for Superior Chocolate are discussed suggesting recommendations about the use of the exporting strategy.
KEYWORDS: Superior Chocolate, Market Entry, Italian chocolate and confectionary market,
C/B/3807. Superior Chocolate's Entry to Spanish Market
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the strategic options for the confectionary Superior Chocolate (SC) operating in the UK, Australia and the USA, to enter the Spanish market. The background of the company is described, PESTLE and Porter’s Five Forces analysis of the Spanish confectionary industry is conducted, SWOT analysis of SC is performed, recommendations are suggested about the most appropriate market entry strategy.
KEYWORDS: Superior Chocolate, Spanish confectionary market, market entry,
C/B/3656. Dissertation. International Market Entry: UK Penetration to Scandinavia through Denmark
- WORDS:
- 10550
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation looks at the entry of the Scandinavian market by UK companies through Denmark reviewing the measures taken by the Danish government to attract Foreign Direct Investment (FDI) into the country, highlighting the advantages and disadvantages of international market entry for UK companies, exploring the strategies of international market entry, explaining the positive and negative aspects of entering the Scandinavian market through Denmark, describing geopolitical and economic environment of Denmark and other Scandinavian countries, etc. A study is conducted of the entry and expansion to the Scandinavian market by Arriva, a UK bus and rail transport operating company. The methodology of the research is based on the analysis of secondary data. Conclusions are made about the benefits and risks of developing a presence in the Scandinavian market via Denmark.
KEYWORDS: Dissertation, International Market Entry, UK Penetration to Scandinavia, expansion thorough Denmark, Arriva, FDI,
C/B/3644. Entry of Wal-Mart to Russian market
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the possibility for Wal-Mart to enter the Russian market providing a situational analysis of the company and their international business along the lines of the SWOT model. Porter’s five forces analysis is conducted of the food and non food retail sector, PESTEL analysis of the Russian market is performed. Theory of internalisation is reviewed discussing frameworks used to assess the readiness of the company to internationalise their business. Conclusions are made about the interest towards Wal-Mart in Russia. Recommendations to Wal-Mart management are suggested along the lines of the marketing mix model.
KEYWORDS: Wal-Mart, Russian market entry, SWOT, Porter’s five forces, PESTLE, marketing mix,
C/B/3638. DBD potential to enter Saudi Arabia through joint venture
- WORDS:
- 3400
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the options for DBD, a small IT solutions company in the UK, to undertake a joint venture (JV) in Saudi Arabia. Benefits and risks associated with JV are identified and illustrated with examples of business successes and failures in Saudi Arabia. PESTEL analysis of Saudi Arabian environment is conducted, recommendations are suggested about the JV mode of DBD entry to the Saudi market.
KEYWORDS: DBD, Saudi Arabia, joint venture, PESTEL,
C/B/3604. Chinese market entry
- WORDS:
- 1700
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the options for a UK company wanting to enter the Chinese market. The paper discusses why China favours inbound FDI as apposed to the joint venture entry route. The advantages and disadvantages of the foreign investor shareholding corporation (FISC) are examined. FISC is discussed in relation to overseas MNE and the Chinese economy.
KEYWORDS: UK, China, Chinese market, FDI, joint venture, foreign investor shareholding corporation, FISC, MNE, Chinese Economy,
C/B/3317. Review of Flagship stores as a market entry method: the perspective of luxury fashion retailing (2010) by Moore, Doherty and Doyle
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper reviews the study ‘Flagship stores as a market entry method: the perspective of luxury fashion retailing’ (2010) by Moore, Doherty and Doyle. The paper begins by providing a summary of the study, and then reviews it as a whole. This is followed by a critical analysis of the paper, which focuses on the weaknesses and strengths in the literature review, methodology, and discussion section. The paper concludes by summarising the study, and suggests limitations that have been uncovered.
KEYWORDS: Review, Flagship stores as a market entry method: the perspective of luxury fashion retailing, luxury brands, global branding, flagship stores,
C/F/993. Penetration into emerging markets. Case studies Haier and the Philippines
- WORDS:
- 4700
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper discusses the Chinese company Haier, manufacturer of household appliances, and is split into two sections. The first paper discusses emerging markets, namely the Philippines, aiming to assess ways in which Haier can penetrate the market. The paper begins by scanning the potential markets that Haier could possibly penetrate, focusing on Lebanon, Senegal and the Philippines. This section discusses GDP, inflation, current account balance, and population. The next paper aims to provide Haier with advice on entering a new market. This section begins by providing information of contractual and investment entry modes. The firm’s internal factors and product types are provided. This is followed by an evaluation of competition in the Philippines electrical appliance industry using porter’s five forces analysis. Consumer behavior is discussed, as is Haier’s competition and marketing strategy.
KEYWORDS: Haier, emerging markets, Philippines, Lebanon, Senegal, GDP, Inflation, contractual entry modes, investment entry modes, competition, porter’s five forces, consumer behavior,
C/B/2992. International business opportunity report for Arcadia Group
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents a report on an international business opportunity for Arcadia Group, a British clothing retail company. The proposed idea is to set up a textile manufacturing site in Poland, making sophisticated garments at a low price. The paper gives an outline of the company, as well as an overview of the Polish textile manufacturing industry. The paper examines the market for designer clothes, as well as the potential risks of the venture. The competitors, startup and business startup costs are highlighted, and the strategic brief are provided. An environmental analysis is provided looking at the social, cultural, economic, business and political aspects of the project.
KEYWORDS: International business, Arcadia Group, clothing retail industry, Poland, competitors, strategic brief, social, political, cultural, economic, business!,
C/B/2950. SWOT and PESTEL analysis of Haagen Daz, Romania for a market entry strategy
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents an overview of Haagen Daz, who is looking to enter the ice cream market in Romania. The paper conducts a SWOT and PESTEL analysis to analyse the company. An overview of the company is provided, along with a detailed literature review focusing on building a theoretical framework. The paper concludes by summarising all of the findings from the analysis.
KEYWORDS: Haagen Daz, SWOT, PESTEL, Romania, market entry, strategy,
C/B/2881. Entry & Expansion Strategy: Tesco in Japan
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper focuses on strategic management and techniques applied to international strategic markets and alliances, by answering four questions in detail. The first question focuses on international opportunities and how they have developed for retailers, like Tesco. The second question looks at strategic partner alliances, and suggests criteria that potential partners should be selected. The paper looks at Tesco’s feasibility study on Japan in 2000 as an example. The third question analyses localisation, whilst the last question looks at the first question in relation to analytical tools and strategic decision making, and describes the main lessons for practising managers.
KEYWORDS: Strategic markets, alliances, international opportunities, Tesco, localisation, practising manager, Japan,
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- Operations Management
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- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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