Browse our collection of papers in
Foreign Market Entry
C/B/2260. International Expansion of Carrefour to UK
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the expansion opportunities for the French food retailer Carrefour considering their entry to the UK. The background of the company and their strategic management is reviewed, PEST and Porter’s Five Forces analysis is conducted to establish Carrefour’s attractiveness for the UK consumers.
KEYWORDS: Carrefour, French Food retailing, expansion to UK, PEST, Porter’s Five Forces,
C/B/2241. Chile as potential market for Tesco
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the intention of Tesco to enter Chile describing the internal and external environment of the company, and analysing the attractiveness of expansion to Latin America. The theory of internationalisation is briefly reviewed focusing on the Uppsala model. The entry mode for Tesco is discussed, the features of the Chilean retail market are examined highlighting advantages that Tesco has in comparison to other foreign investors.
KEYWORDS: Chile, Tesco, Uppsala model, entry mode, internationalisation,
C/B/2232. Dissertation. Market opportunities for Sprint Nextel in Nigeria
- WORDS:
- 19900
- DATE:
- 2010
- PRICE:
- 199.99 GBP
The dissertation explores the opportunities offered by Nigerian broadband market conducting a case study of the US telecommunications company Sprint Nextel (SN) that are planning to expand their operations to Nigeria. Literature is reviewed on the features of the mobile broadband wireless access technologies, the background of SN, the strategies of international marketing in the Nigerian telecommunications industry, the balance between standardisation and adaptation, the theory of international markets screening, the mode of entry to the Nigerian mobile wireless market, etc. The methods of the research are based on secondary data sources and the primary data obtained from surveys and in-depth interviews with the users of Nigerian wireless mobile services. Conclusions are made about the features of the Nigerian wireless mobile market and the marketing opportunities for SN in Nigeria. Recommendations are suggested about SN entry modes to Nigeria.
KEYWORDS: Dissertation, telecommunications, Nigeria, broadband, Sprint Nextel, wireless mobile market, foreign market entry,
C/B/2231. International Expansion of Caffè Nero to Russia
- WORDS:
- 1400
- ADD-ONS:
- 21 Slides
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a case study of Caffè Nero’s entry to the Russian market reviewing the corporate history of the company, describing their organisational structure and culture, identifying the features of the Russian business culture, and addressing the challenges of cultural diversity that will face Caffè Nero in Russia. Recommendations are suggested about Caffè Nero’s market entry strategy. A 21-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Caffè Nero, Russian market, organisational culture, business culture, cross-cultural dimensions,
C/B/2124. Entry of Marks and Spencer to Portugal Market
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the internationalisation strategy of Marks and Spencer (M&S) considering their expansion to Portugal. The features of the Portuguese retailing market are described including its socio-cultural characteristics. The strategy of M&S in Portugal is analysed looking at their approach towards standardisation/adaptation, considering their prospective market position and suggesting the mode of entry.
KEYWORDS: Marks and Spencer, M&S, Portugal, internationalisation, market entry, franchise,
C/B/2110. Nissan's global strategy and expansion to India
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the global strategy of the Japanese automobile manufacturer Nissan considering the company’s entry to India. Nissan’s history and background is reviewed, the features of the Indian market are described along the lines of the PESTEL model, Indian capital market, financial sistuation and corporate-government relations are characterised.
KEYWORDS: Nissan, India, Market Entry, Global Strategy, Internationalisation, PESTEL,
C/B/2094. Expansion of multinational auto corporation to Myanmar
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the possibilities for an anonymous multi-national auto corporation to enter Myanmar’s market. Information is provided about the geo-political features of Myanmar also known as Burma, and the strategic underpinnings of the Myanmar expansion project. Analysis is conducted along the lines of Michael Porter’s primary value chain activities. Recommendations are suggested about the mode of entry to Myanmar, the target segments of their automobile market, and the staffing policy.
KEYWORDS: Myanmar, auto market, Michael Porter’s primary value chain, mode of entry,
C/B/2064. Proposal. Is there a market for Stradivarius in UK?
- WORDS:
- 3900
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper proposes research into the expansion of the Spanish fashion brand Stradivarius to the UK market. The background of the company is described, SWOT and Porter’s five forces analysis is used to identify the factors that will affect Stradivarius’ entry to the UK market. Literature relevant for the research is indicted, the methodology is described including the themes for the questionnaire, the timescale of the work is outlined.
KEYWORDS: Proposal, Stradivarius, fashion brand, expansion to UK, SWOT, Porter’s Five Forces, foreign market entry, International marketing,
C/B/2051. Strategic analysis of Tesco's entry to India
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the option of Tesco’s expansion to India describing India’s retail potential, conducting SWOT analysis of the Indian retail environment and SWOT (TOWS) analysis of Tesco’s entry to the Indian market. Tesco’s entry strategy is suggested using Ansoff’s matrix, the problems that may face a new entrant in the retail segment are reviewed, Tesco’s partnership with TATA company is considered, their marketing strategy is outlined.
KEYWORDS: Tesco, Indian retail market, market entry, SWOT, TOWS, Ansoff,
C/B/1814. Expansion of Apple's iPhone into Chinese market
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the issues surrounding the launch of Apple’s innovative mobile handset iPhone in China describing Apple’s background, considering the appropriate mode of the Chinese market entry, describing the features and history of iPhone, outlining the types of internationalisation, and suggesting an international licensing agreement as a low cost and low risk market entry mode. PESTLE and Porter’s Five Forces analysis of China is conducted, an action plan for the launch is developed.
KEYWORDS: China, Apple, iPhone, market entry mode, internationalisation, PESTEL, Porter’s Five Forces,
C/B/1735. Global Marketing in Zimbabwe
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines business environment in Zimbabwe to investigate the opportunities for the UK-based company planning to expand there. The model of PESTEL, marketing mix and Opportunity and Threats are used in the analysis.
KEYWORDS: Zimbabwe, marketing mix, PESTEL, opportunity and threat,
C/B/1726. Internationalisation and Modes of Entry into New Markets
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the modes of entry into new markets discussing the key factors that influence internationalisation strategy, examining the rationale behind the choice of the appropriate entry mode, and addressing the problems faced by company management in making decisions about the mode of entry.
KEYWORDS: Market Entry Mode, Internationalisation, Strategic Management, Globalisation,
C/M/1188. Sunseeker in Malta: marketing audit and marketing plan
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.
KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,
C/B/1720. Expected outcomes of Port Arthur Timber Company venture with Brazil
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the position of Canadian Port Arthur Timber Company (PATCO) examining the possible outcomes of their joint venture with Brazil. The current financial condition and operations’ efficiency of PATCO is analysed calculating their gross profit, operating profit, and net profit margin and providing projected cash flow calculations for 2008-2012. External environment of Brazil is analysed using the PEST/STEP model, and highlighting the risks and opportunities of the Brazilian market.
KEYWORDS: Port Arthur Timber Company, PATCO, Brazil, Profitability, inflation, PEST, STEP,
C/M/1170. Global Marketing Exam Notes: Insight into Market Entry
- WORDS:
- 800
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper provides global marketing exam notes outlining main international market entry strategies, the marketing mix implications of their implementation and alternative global marketing strategies. Advantages and disadvantages of each are identified and compared.
KEYWORDS: Global marketing, International Marketing, Marketing strategies, Market entry, Marketing Mix,
C/B/1688. Strategic Analysis of Amrikko's International Expansion
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper presents strategic analysis of a small Canada based company Amrikko that operates in the fast food industry and is planning to expand to the USA. The US fast food industry is described using PEST, Porter’s Five Forces and Competitor analysis to reveal external factors that will influence the restaurant in the US market. The strategies of the new business launch are discussed including generic strategies, value chain strategies and alternative strategies.
KEYWORDS: Amrikko, fast food, PEST, Competitors, Value Chain, Porter’s Five Forces, generic strategies,
C/B/1672. PESTEL Analysis of Marks and Spencer Food Expansion to India
- WORDS:
- 640
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper offers a brief PESTEL analysis for Marks and Spencer and their proposed move into the Indian consumer market highlighting the issues that Marks and Spencer’s would need to address in the current social, political and economic climate of India.
KEYWORDS: PESTEL, Marks and Spencer, Food safety, India,
C/B/1657. Foreign market entry and internationalization
- WORDS:
- 1800
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the types of market entry modes used by multinational enterprises (MNE) including joint ventures and strategic alliances. The issues of cultural differences faced by companies as a result of internationalisation are addressed discussing the concepts of standardisation and adaptation in the foreign markets.
KEYWORDS: Global marketing, market entry, cultural differences, internationalisation, joint venture, strategic alliance,
C/B/1521. Challenges of international marketing for MNC
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper investigates different challenges that multinational companies (MNC) can expect to face when they operate businesses overseas. Entry modes that can help companies to overcome the challenges of international marketing are examined, strategies that MNC can use to gain competitive advantage are analysed.
KEYWORDS: MNC, international business, emerging market, multinational company, entry mode,
C/B/1523. Ford in India
- WORDS:
- 6200
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper examines Ford's entry into the Indian marketplace and their subsequent strategies up to 2005. The initial market strategy with regard to timings, mode of entry and objectives is assessed. The idea that companies should think globally and act locally is critically evaluated with reference to Ford, relationship marketing is examined in the context of Ford's business development in India.
KEYWORDS: Ford, automobile industry, marketing, relationship marketing, international marketing, Mahindra & Mahindra, Indian car industry,
C/B/1553. Linking Marketing Challenge with Marketing Entry Modes
- WORDS:
- 700
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper examines the most appropriate market entry modes that could be used to resolve international marketing challenges, such as differences in political and legal systems, customers, culture, technology, and distribution networks.
KEYWORDS: International business, market entry modes, joint venture, strategic alliance,
C/B/1556. Difference in business environment between UK and India: Exporting to India
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper reviews the theories of international marketing with the focus on the Uppsala model applying it to the business environment of India. The differences between Indian and British cultures are discussed offering advice about marketing strategies that should be used for the Indian market entry.
KEYWORDS: International Marketing, India, cultural differences, market entry,
C/B/1589. IKEA Report
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper reports on the practices of IKEA looking at the chances of the company's success in the Brazilian furniture market and discussing whether they should adopt a franchising model or a fully-owned model. Optimal organisational structure for IKEA is considered.
KEYWORDS: IKEA, Brazilian furniture market, franchising, organisational structure,
C/B/1592. Marketing Opportunity Analysis for H&M in Brunei
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the marketing opportunities for H&M in Brunei assessing the external factors that influence the company and the rationale behind the expansion to Brunei. Analysis is conducted using the PESTEL model, marketing information system, Porter's 5 forces model, etc.
KEYWORDS: Brunei, H&M, PESTEL, Porters 5 forces analysis, Marketing Information System,
C/B/1603. International trade theories and Tesco's entry to Indian market
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper analyses the theories of international trade looking at the role of politics and culture in business. Different modes of international expansion are examined offering a study of Tesco's entry to the Indian market
KEYWORDS: Tesco, International Business, International trade, Modes of expansion, Indian market entry,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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