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Foreign Market Entry
E/B/281. Dissertation. Expansion of Thai jewellery business to UK
- WORDS:
- 17500
- DATE:
- 2006
- PRICE:
- 179.99 GBP
The dissertation investigates the process of internationalization examining the possibility of expanding the Thai jewellery business to the UK. The literature review includes theoretical approaches to Small and medium-sized enterprises (SMEs), exporting, competitive advantage, consumer behaviour, globalisation drivers, etc. An overview of the jewellery business in Thailand is presented. The methods of research include collection and analysis of primary data (through a questionnaire) and secondary data. Conclusions are made about the options for Thai jewellery to internationalize to the UK.
KEYWORDS: Dissertation, Thailand, jewellery, SME, internationalize, export,
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Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
