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Foreign Market Entry

C/M/1010. Natura Cosmetics: entry strategy to Russian market

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper examines the strategy of the Brazilian manufacturer Natura Cosmetics that plans to expand to Russia conducting macro-environmental analysis of the Russian market (PEST), identifying the key challenges and opportunities associated with the market, discussing appropriate entry modes and suggesting recommendations about the entry strategy along the lines of the marketing mix.

 

KEYWORDS: Natura Cosmetics, Russian market, PEST, market entry,

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