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Foreign Market Entry

C/F/993. Penetration into emerging markets. Case studies Haier and the Philippines

WORDS:
4700
DATE:
2011
PRICE:
49.99 GBP

This paper discusses the Chinese company Haier, manufacturer of household appliances, and is split into two sections. The first paper discusses emerging markets, namely the Philippines, aiming to assess ways in which Haier can penetrate the market. The paper begins by scanning the potential markets that Haier could possibly penetrate, focusing on Lebanon, Senegal and the Philippines. This section discusses GDP, inflation, current account balance, and population. The next paper aims to provide Haier with advice on entering a new market. This section begins by providing information of contractual and investment entry modes. The firm’s internal factors and product types are provided. This is followed by an evaluation of competition in the Philippines electrical appliance industry using porter’s five forces analysis. Consumer behavior is discussed, as is Haier’s competition and marketing strategy.

 

KEYWORDS: Haier, emerging markets, Philippines, Lebanon, Senegal, GDP, Inflation, contractual entry modes, investment entry modes, competition, porter’s five forces, consumer behavior,

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