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Foreign Market Entry

C/B/441. Marketing Entry Plan: A Literature Review

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The globalisation of service industry revealed the necessity to develop the strategic of new market entry. The analysis of market attractiveness facilitated the decision making regarding modes of service firms' entry and their further expansion into the new markets. The effectiveness of operation in the new markets depends on comprehensive marketing planning through application of marketing techniques.

 

KEYWORDS: Marketing, attractiveness, entry models, literature review, directional policy matrix,

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