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Foreign Market Entry

C/B/4356. Ben & Jerry's entry to Japan: strategic analysis

WORDS:
1800
DATE:
2012
PRICE:
19.99 GBP

The paper looks at the prospective entry of the US ice-cream makers Ben & Jerry’s (B&G) to Japan. Analysis of the Japanese market and B&G is conducted using the models of PEST, Porter’s five forces, SWOT and value chain analysis. The company’s tangible and intangible resources are evaluated, recommendations are suggested about their strategic planning.

 

KEYWORDS: Ben & Jerry’s, entry to Japan, strategic analysis, PEST, Porter’s five forces, SWOT, value chain,

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