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Foreign Market Entry

C/B/4268. Sherbet Animations' Entry to India

WORDS:
2100
DATE:
2011
PRICE:
29.99 GBP

The paper examines the plan of the British company Sherbet Animations to enter the Indian market. PESTL and Porter’s Five Forces analysis of the Indian industry is conducted, market entry strategies are examined, recommendations are suggested about the benefits of a joint venture as an entry mode.

 

KEYWORDS: Sherbet Animations, entry mode, India, PESTL, Porter’s Five Forces,

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