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Foreign Market Entry

C/B/3983. Strategy of Kellogg in India: critical points and challenges

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

The paper examines the strategy used by Kellogg for their entry to India reporting on the negative aspects of the strategy, identifying challenges faced by Kellogg in the Indian market, and suggesting recommendations about the ways to maintain the market leadership of Kellogg’s brand.

 

KEYWORDS: Kellogg in India, market entry,

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